Renren website Term Paper Example | Topics and Well Written Essays - 3750 words

Renren website - Term Paper ExampleOne such example is the tender networking websites. It not only embraced large number of users, but in like manner has been able to grab the attention of the marketers. This is the soil why we find several affable networking websites operating in the market place. Nowadays organizations around the piece make substantial investments in the social networking platforms and utilize it as a promotional medium. The report forget therefore mainly focus on the happenings of social networking world. In this regards the Chinese social networking giant Renren pass on be used as the social networking website. Furthermore the report also proposes to offer a relative analysis of Renren and Facebook. Now since the report will follow a funnel format, it will take up after defining the broader terms. Once the broader terms have been illuminated, the report will shed light on the main discussion area. The discussion area will therefore cover various formula tions of Renren such as its risks, threats, opportunities, strengths, weaknesses, competitors etc. Most importantly, the marketing aspect of social media and Renren will be also emphasized. The discussion share will end after comparing Renren with Facebook. Finally the report will conclude and will also offer few recommendations. Table of Contents Introduction 4 Social networking A brief Overview 4 An introduction to Renren 4 An Introduction to Facebook 5 Discussion 5 SWOT Analysis 6 bump Factors 7 Sources of Revenue 7 Competitor Analysis 8 Consumer Analysis 9 The Marketing aspect of Social Media and Renren 9 Renren Marketing Aspects 10 Differences between Facebook and Renren 11 Application Differences 11 Interface Differences 12 Recommendations 13 Conclusion 13 Introduction The concept of net income was initiated in the early 1950s when the electronic computers were developed. After the introduction it passed through various development stages and finally was commercialized in t he year 1992 (Majumdar, countermine & Vogelsang, 2005, p.346). The primary rationale behind the commercialization of internet was to enable the users to share information and resources over the networks. too communication was an important aspect of the internet. Once it got commercialized, human being witnessed the rapid growth and use of internet throughout the world (Reynolds, 2004, p.5). The rapid expansion most occurred in parts such as Australia and Europe. They were the soonest adopters of internet. Since the year 1990 interned has been able to impact the daily life to a large extant. Mostly the culture and the duty activities were highly impacted. Some of the important applications of internet include instant messaging, e-mail, two-way interactive video calls, bring forward calls, social networking, World Wide Web with its conversation forums, Voice over Internet Protocol (VoIP) blogs, and online shopping. and so internet has now become important in all the facets of ci vic, political and social life. Among the aforementioned application, social networking has been able to drive huge number of users towards them. Hence before proceeding towards the main discussion of the project, a brief overview of social networking is presented below. Social networking A brief Overview A social networking service is based on providing services through online platforms. Social networking services are also the websites that helps to build social relationship among the people. In