Poetry Humanities Essay

Compare the ways that Checking out Me History explores the importance of identity and culture with one other poem of your choice. Agard in Checking Out Me History show is strong belief in the importance of our identity. Whereas Nagra in Singh Song doesn’t see the importance of his identity. In both poems, the use of language has been used to show their culture and identity. In Checking Out Me History, Agard writes â€Å"Dem tell me/wha dem want to tell me†. The use of non-standard english of ‘dem’ instead of ‘them’, suggests that the speaker is refusing to use standard english as he believes the Colonial Powers have oppressed his own identity and his own culture. The repetition of ‘Dem’ suggests that he has been brainwashed into learning about great white history like ‘Lord Nelson and Waterloo’. However, language in Singh Song is used to show a barrier between the two cultures. Nagra writes â€Å"Hey Singh, ver yoo bin?/yor lemons are limes†. The use of non-standard shows a natural language barrier as he is trying to use standard english. The quote â€Å"yor lemons are limes†, suggests that the goods he is selling are outdated. From this we can see that there is a bridge between cultures as he trying to be like a traditional clean British shop from a typical stereotype of an unclean Indian corner shop. Structure is used in Checking Out Me History to emphasise certain words . Agard narrates â€Å"Toussaint/ With Vision/ Lick back/ Napoleon/ First black/ De thorn/ De beacon/ De Haitian revolution†. The emphasis on the words ‘vision, thorn, beacon’ connotes hope and proudness in Black history. Also the half rhyme in ‘vision, beacon and revolution’ gives it a short snappy, slow rhythmic flow to it which is effective in making the forgotten Black history stand out. In Singh Song, structure is used to show a contrast between the two cultures. Daljit Nagra writes â€Å"My bride/ she hav a red crew cut/ and she wear a Tartan sari/ a donkey jacket and some pumps†. The contrast between the ‘red crew cut’ and ‘tartan sari’ suggests culture difference as she wants to keep her Indian culture with the ‘tartan sari’ but wants to be modernised with the ‘donkey jacket and pumps’.

Bases of Power in an Organization

Bases of Power in an Organization Leadership in an organization can be defined as the approach and manner in which directions are provided, plans implemented and workers motivated. The bases of power can be said to be the ways and methods which the managers of an organization use in order to influence the behavior of the employees. It is also referred to as the possession of authority on the employees and having an influence over other people. Power is extremely beneficial tool in an organization because it depends on it and the way it is used; it leads to either positive or negative change.Power is categorized into five bases according to French and Raven in 1960. Dependency, on the other part, is reliance of an organization on certain employees or even an employee relying on the organization. Overreliance of an organization on different individuals or a few workers is usually highly discouraged. This is because an organization can fail due to an individual’s failure. In the given scenario, the organization is dependent on the employee 2 because he is the only one who can prepare the company’s financial statement.The five bases of power are legitimate, reward, coercive, expert and referent (David, 1992). Legitimate power can also be referred to as positional power. This is because it is the position an individual holds in the given organization’s hierarchy. In this case, a manager’s power over the junior workers is given a priority. It gives the power to the managers to issue orders to the junior workers. In our scenario the employee 1 works in the marketing department where the marketing manager ensures and encourages employees to work even beyond the required 40 hours a week.He keeps on reminding the workers to work hard in order to receive the yearly bonus. Reward power is another base of power which arises from the person’s ability to influence the allocation of resources and incentives in any given organization. The ince ntives can be in the form of positive appraisal, promotions and salary increment. People with this kind of power in an organization tend to influence other employees’ behavior. This kind of power works best if used well, though it is also demoralizing to the employees if favoritism is used and this diminishes the output.In our scenario above the employee 3 was rewarded with the reward power by corporation A. In this case the employee has just brought a new idea to the organization which the team members were unsure of, though they tried and it worked (Dean, 2003). Due to the enthusiasm of the employees, the employee 3 was selected to lead the team. The reward power is well demonstrated in this situation. Coercive power is the power that is derived from an employee’s ability to influence other employees through sanctions, threats and punishment.This can lead to junior employees working hard even in extra hours to meet deadlines so that they can avoid punishment from the boss. This kind of power helps the boss to control behaviors of the organization and its norms. In the scenario above, the employee 1 works hard in the office. He stays in the office till late night and even on weekends to ensure the work is complete and accurate. Expert power is another type and base of power that is based on the knowledge and experience. Expertise of an employee in a specific area is particularly beneficial in an organization.Experience in a certain area of the organization is paramount. The employees’ opinions and ideas are highly regarded in the organization; hence they easily influence other workers’ behavior and working patterns. This kind of power becomes the stepping stone that connects to other bases of power. This is because experience is truly vital for proper running of business. In our scenario above the employee 2 is the only certified public accountant (CPA) in the organization who works in the accounting department.He is the only one w ith the knowledge to prepare financial statements for the company and due to this he successfully negotiated with the accounting manager for him to work a compressed work week (Murphy & Ebook Library, 2012). Referent power is the power that is derived from a person’s ability to form inter-relationship with others in the organization. This type of power is obtained when other people respect and like the worker. Through this their output is influenced by the employee through their admiration to the worker, their trust and respect.It is also obtained through the relationship with the people who matter in the organization, like the CEO. The Employee 3 can also be said to have been elevated to lead the team due to the admiration and enthusiasm he got from other employees. Reference David v. (1992). International Business Communication. New York: NY: HarperCollins. Murphy, F. , & Ebook Library (2012). Community engagement, organization, and development for public health practice. N ew York: Springer Pub. Dean, T. (2013). Network+ guide to networks. Boston: Course technology/Cengage learning.

Agency program for the elderly Essay Example | Topics and Well Written Essays - 750 words

Agency program for the elderly - Essay Example The service that is going to be discussed here is National Long-Term-Care Ombudsman Program. This program is supported by US Administration of Aging and is executed from Ombudsman Resource Center at National Citizens' Coalition for Nursing Home Reform at 1424 16th Street, NW, Suite 202, Washington, DC 20036. This is a joint funding program, where apart from the US Government, the local state governments and community agencies fund it additionally. Separate addresses are there for all state units, with the most common location being the State LTCOP in the State Unit of Aging. Information about them can be accessed at ttp://www.aoa.gov/pro/aoaprog/elder_rights/LTCombudsman/National_and_State_Data or http://www.ltcombudsman.org/ or http://www.ccal.org (LT-COP).As the word Ombudsman indicates, the state Ombudsman works in the area of the long-term care of the elders, where he serves as a trained advocate to protect the health, safety, welfare, and rights of the residents of nursing home, board and care facilities, and the assisted living facilities. The residents of all these facilities are aged, and many of them are frail and most often isolated from their communities. Very often while under care, these resident's rights have a chance to be violated, the quality of care may not match with the required standards, and therefore, their quality of life may not be attained that it is supposed to be attained. In fact literally, this program has been designed to investigate citizen's complaints against local or national government agencies that may be infringing on the citizen's rights. This term, ombudsman means friends who can provide information, advice, and guidance (Capezuti, EA., Siegler, EL., Mezey, MD, 2007). With an aim to review and improve the care processes, these officials facilitate change at local, state, and national levels. Numerous volunteers and paid staff employed in a long-term basis, regularly visit long-term care facilities to monitor care, observe the interactions between the staff and the residents, evaluate the physical environment of the care facility, and act as advocates for the residents who are more vulnerable due to lack of family, cannot speak, or are unable to speak for themselves. To be able to do this, each state designates a long-term care ombudsman who is responsible for developing a state-wide program in order to investigate, identify, and submit complaints on behalf of the residents. Typically, regionally they are located in area agencies on aging, but many of them are sponsored by private programs or legal agencies. The program, therefore, comprises of the work responsibilities of the ombudsman. As opposed to the conventional concepts, they are not surveyors or regulators. They are supposed to identify and solve the problems with care of the elderly in the care facilities. Hence, their role can be to identify and resolve the problems on behalf of the residents. Ideally, the OAA described roles include representation of the interests of the residents before government agencies. If the residents' interests are hampered in any way, they, through this program, are entitled to seek administrative, legal, or other means for redressal of the grievances and issues. The care home residents are consumers, and they have valid consumer rights. This program also facilitates consumer education, and thereby, they also serve as agents of facilitation of public comments on laws, policies, and, actions. This program, through the ombudsman, also seeks to provide technical supports for new or ongoing resident and f amily councils. Perhaps, the most important aspect of

GENETIC VARIATION IN B-TYPE NATRIURETIC PEPTIDE PATHWAY AFFECTS BNP Research Proposal

GENETIC VARIATION IN B-TYPE NATRIURETIC PEPTIDE PATHWAY AFFECTS BNP LEVEL in the diagnosis of Heart failure - Research Proposal Example To help establish the outcomes, the study will be embedded on extracting DNA samples from 80 patients undergoing elective cardiac catheterization and analyzing with exclusion done on patients with elevated troponin. This will be driven by a detailed data collection including laboratory, standard demographic, catheterization and echocardiographic data. The Genotype will be evaluated at 19 loci on five BNP’s pathway relevant genes (Knowles, Erickson, Guy et al, 2003). To access the incremental influence of the genetic variants, the researcher will employ the Multivariate linear regression of logBNP model adjusted for clinical variables. The proposal will thus try to help properly incorporate the use of NPs to improve the levels of accuracy with respect to decisions made in an emergency setting to curb the missed incidence of diagnostic failures for HF. This will be measured by reduced cases of fatigue, dyspnea, and fluid retention that are all predisposing factors to HF based on cardiac dysfunction hence presenting difficulties in diagnosing HF. The missed incidence are hence strongly correlate to highly significant mortality increases, presenting the need for designing effective diagnostic tools with higher degrees of specification and sensitivity that if employed, can help weed out the increased cases of HF missed diagnose s and particularly, in the busy Heart failure is characterized by its typical but non-specific symptoms like fatigue, dyspnea and fluid retention caused by dysfunction of cardiac which present daunting challenges for diagnosis of HF culminating into increased missed incidence hence higher mortality rates. For this reason, the topic has captured the attention of various researchers to help design effective mechanism and approaches that can be used during diagnosis to detect this catastrophic cardiovascular disease quickly and accurately. For instance, to gauge the potentiality of NPs in augmenting the clinical judgment and/or standard

Today's malware is much more sinister Essay Example | Topics and Well Written Essays - 2000 words

Today's malware is much more sinister - Essay Example This paper shall discuss malware and their current impact on private and public affairs, including the fact that the current malware is considered more sinister. A description of malware shall first be established followed by their current impact on society. A more critical analysis of the extent of their impact in relation to their original usage will also be presented. This article is being carried out in order to clarify the purpose and impact of malware, most especially the current forms of malware which has infiltrated the computer world. Malware is generally considered a nuisance to the digital and electronic community. This software comes in the form of codes, scripts, as well as other software (Skoudis and Zeltzer, 2004). It also includes various forms of hostile or intrusive software (Skoudis and Zeltzer, 2004). It also includes computer viruses, worms, spywares, adwares, Trojan horses, as well as other dangerous and damaging programs (Skoudis and Zeltzer, 2004). Legally, they are considered as computer contaminants. They are however not within the same category as defective programs which are programs often utilized for valid purposes but which contain bugs or problems which were not resolved before the release of the software (Aquilina, et.al., 2008). This is not to say however that some forms of malware may not take on the appearance of legitimate software because it may happen that some malware may seem legitimate, however in actuality, they may actually contain tracking software which may be used to gain mar keting data (Yin and Song, 2003). Malware has also led to the increase in the use of protective software, including anti-virus, anti-malware, and firewalls (Yin and Song, 2003). These programs have mostly been applied by individual as well as corporate consumers in order to prevent the illegal access of their system

Marketing plan Assignment Example | Topics and Well Written Essays - 250 words - 1

Marketing plan - Assignment Example The objective of increasing sales at Bergs Ski and Snowboard shop will be measured by the rate at which sales will have grown by review moment with increased sale annual sales at the minimum rate specified in the objectives showing success of the marketing plan. The other control measure for ensuring success of marketing is the enrolment rate at which ski and snowboarding classes attended by customers are increasing and the success rate of those attending the classes. If the class enrolment rates are high, the marketing plan will have been a success within a year. The contingency plans available for the advertising through social media include printing brochures and posts and placing them at strategic location in the Eugene area containing the details of the business as well as contacts and social media pages (Fifield, 253). This plan will ensure those who had not been reached online will have received information on Bergs Ski and Snowboard shop. If the classes do not stimulate sales and an increased interaction between the business and the community, the contingency measure will be organizing Snowboarding and skiing events in the area with the winners given prices in terms of cash and products from Bergs. Search engine optimization is the other contingency measure when the marketing plans do not meet the desired marketing

Discuss the onset and clinical picture of PTSD in young people with Essay

Discuss the onset and clinical picture of PTSD in young people with reference to the literature and using case examples - Essay Example This critical review is being undertaken in the hope of establishing a clear and comprehensive understanding of PTSD and its impact on young people’s lives. Post Traumatic Stress Disorder is usually seen after a major disaster or traumatic experience. Several studies assessing emotional responses were carried out in the wake of the September 11, 2001 World Trade Center attacks. In a paper by Adams and Boscarino (2006, p. 485), the authors set out to identity the factors associated with PTSD following the World Trade Center Disaster (WTCD) and the changes in PTSD status which were seen over time. This study was a prospective cohort study of New York City adults living in the city on September 11, 2001 and was conducted a year after the attacks and another year after that for follow-up. About 2000 individuals were covered in the first survey and 1600 on the second survey (Adams & Boscarino, 2006, p. 485). The study revealed that in the year immediately following the WTCD, younger females who experienced previous trauma and negative life events, and who had low self-esteem had a greater possibility of developing PTSD (Adams & Boscarino, 20 06, p. 485). In the second year following the September 11 attacks, those who were middle-aged, Latinos, who experienced previous trauma and negative life events, and those who had low self-esteem were more likely to develop PTSD (Adams & Boscarino, 2004, p. 485). The study was able to point out crucial qualities in individuals which made them vulnerable to PTSD after a significant trauma like the September 11 attacks. This study is a peer-reviewed research conducted by reputable experts in the field of psychology and psychiatry. The study presented in detail the different characteristics present among respondents which make them vulnerable to PTSD. The authors were able to draw an analysis based on reliable statistical results. These results were also related and founded on

Vase with Fifteen Sunflowers Research Paper Example | Topics and Well Written Essays - 1000 words

Vase with Fifteen Sunflowers - Research Paper Example The artwork titled Vase with Fifteen Sunflowers has a significant historical background. It is not a masterpiece that came into existence by chance or due to the sheer whimsy of the artist. It is a well though presentation with a clear intellectual intent and vivid content. This painting is a part of the series Sunflowers (or Tournesols in French). It belongs to a set of paintings executed in Arles in August, 1888. In this set of paintings, we can see bouquets of sunflowers (occasionally in combination with orange hued dahlias) in various styles, contours, and positions. Discussing the historical background of this painting more intricately, it cannot be neglected that the series Sunflowers was painted mainly in two parts. According to Stolwijk and Veenenbos, the first part of the series was executed in Paris in 1887. The second part was executed in Arles during 1888. Many of the Sunflowers artworks were sold or auctioned to various art collectors and museums all over the world. But the fourth version, i.e., Vase with Fifteen Sunflowers, did not leave the artist’s estate at least in his lifetime. â€Å"Vincent began his series of sunflower paintings to enliven the studio of his Yellow House, but from the beginning they always meant more to him than simple decoration. Vincent hoped that his sunflower series would prompt discussions with his guests about art and illuminate for them the aesthetic experience of painting in the south.† Historically, Van Gogh was influenced by his dear friend, Gaugin, at certain stages of his painting career. In the late 19th century, many of his artworks were sold or auctioned to the collectors and museums in the countries like Britain and USA through Gaugin. Thanks to the enthusiasts like Gaugin and several other admirers, we can today see Vase with Fifteen Sunflowers at the National Gallery, London. Contextually, Tellegen (42-45) holds that the environment and culture of Paris also had a profound effect on the painter. The simplicity of this artwork is the main attribute to its artistic value. In Van Gogh’s words, as stated by Mancoff (66), the artwork was â€Å"a picture all in yellow†. We can note only a few touches of green in the branches and stems and blue bordering lines of the table and the vase. Various shades of yellow color were used in the painting. However, this did not give it a pale look. On the contrary, it became a lively masterpiece. Furthermore, th is picture does not belong to any complex genre of paintings. It is simply a still life work. A still life work is that where the painter obtains his idea from the surroundings. Unlike portraits, it may not be an intricate visualization of a real model or subject. Still life paintings may attain high levels of both reality and imagination. In the artwork I am discussing now, it is still not clear enough that whether the painter used some material, model object while painting it or not. In this way, the painting becomes simply intriguing and thought provoking in its genre and time. Part I.D When I looked at this masterpiece, I could see a bunch of sunflowers in a vase. The vase is on a table, seemingly in the front of a plastered wall. The sunflowers in the lower part of the bunch are strangely drooping down. Although two sunflowers at the lowest regions of this floral assortment do not face the spectator directly, they leave a lively impression. Most of the other sunflowers can be s een in a front view orientation. The lines that have been drawn to create the flowers are generally curved

Business Law Essay Example | Topics and Well Written Essays - 500 words - 5

Business Law - Essay Example This implies that the consumer understands the reason for the six hoteliers raising their accommodation prices. The issue of price increase is quite acceptable and there is no question of breaking any Trade and Consumer Protection Law because this law is applicable only where goods have been purchased or services provided. In the case of Port Utopia it will be difficult for any client of Port Utopia hotels to argue that the price increase is not authentic. The services provided are average and befitting the environment in Port Utopia. Even if there is complaint that the price of $300 is too high, the hoteliers can argue that they are not compelling the clients to stay at their hotels and pay the price (Trade and Consumer Protection Law). The general costs have risen and the rises in prices of these hotels’ accommodation are justified with the rise in prices of the raw materials and other overheads. The seller has the right to sell good and pass good title. The prices have increased after due consultation between the existing six hoteliers. Only if there is any breach in the provision of services by any of the six hotels, the client could lodge a complaint under the Trade and Consumer Protection Law (Trade and Consumer Protection Law). Sally has done a good job in designing and manufacturing a new boat engine for speed boats which reduces fuel consumption by 40% and noise by 60% and costs approximately 20% less than the comparable models (Trade and Consumer Protection Law). There is no mention of the price that the two major engine manufacturers who together hold about 70% of the speed boat engine market are selling their boats for. It must be substantial enough for them to offer their boats at 30% discount. However, their condition that this discount applies only if the buyers agree not to buy and use Sally’s engine contradicts the provisions of the Trade and Consumer Protection Law. As manufacturer, Sally

Prenuptial Agreements in UK Essay Example | Topics and Well Written Essays - 1750 words

Prenuptial Agreements in UK - Essay Example Prenuptial agreements are not binding in the UK; however, the courts proved that, in case of Radmacher v Granatiano, circumstances had to be considered. They applied the requirements of the prenuptial leaving out parts that contravened principles of family law. Prenuptial agreements have remained to be a contentious issue since it can leave out fundamental principles. Such principles include being silent about children that may be born in the course of the marriage or insufficient funds or funds being allocated inefficiently leaving kids without being properly provided for. In case of such circumstances, the court has the authority to divide family assets in order to ensure children rule a decision in any other appropriate way. A pre-nap can be used to reduce the court’s authority to divide family money. Radmacher going to court to challenge the prenuptial agreement undermined decision held in Macleod v Macleod . In this case, it was held that prenuptial agreements could not be binding and made a distinction between prenuptial and post-nuptial agreements. The Privy Council’s decision in this case shed light on how judiciary viewed this issue during that period. In Radmacher’s case judges stated that they did not recognize any difference between pre and post marital agreements. This change of position has been supported by scholars such as Joanna Miles who argues that there is no difference between a spouse and a fiancà ©. This means that whether the agreement is made before or after solemnization of marriage should not matter. An additional effect of this case is that it provides a way that can result into pre-nuptial agreements becoming binding in the UK. This, however, can only happen if it is under the right circumstances. It, therefore, becomes necessary to consider the effects that pre-nuptial agreements will have on marriage after this decision. The first significant effect is that, after this decision, there will be legal certainty. Prenuptial agreements will help couples to know what will happen to their finances in case of a divorce. Courts have been known to be extremely inconsistent in the past and certainty is welcomed. However, these

Marijuana Persuasive Essay Example for Free

Marijuana Persuasive Essay Do you believe the negative effects of marijuana are more damaging than alcohol and tobacco? Personally, I really don’t think the effects are any worse, and seeing as though alcohol and tobacco are legal; so should marijuana. Presently, it is illegal to consume, grow, and/or sell any amount of marijuana in the United States of America for any reason; with the exception of fourteen states, which uses it strictly for medicinal purposes. Yes, I said medicinal purpose. Crazy how an herb that is capable of helping to cure you can be illegal while another that kills over 3 million a year can be legal (Charltan, 2004). Marijuana is a hallucinogen that has been around for many years, initially used for recreational purposes. In recent years, doctors have come to realize that it can actually help with diseases such as cancer, Alzheimer’s, multiple sclerosis (MS), glaucoma, and more (â€Å"Drug Free America Foundation, Inc.†). The active ingredient in marijuana, delta-9-tetrahydrocannabinol, has been proven to prevent the increase of rate â€Å"Alzheimer plaques† in patients (â€Å"Marijuana may help stave off Alzheimer’s†). It has been known to work more efficiently than any other commercial drug presently being marketed, but many people still have qualms about the idea. They believe marijuana is just a drug that has bad side effects, when in reality; tobacco and alcohol have worse effects. In contrast to marijuana; alcohol and tobacco are legal. Although there is an age limit to consume both, 21 and 18 respectively, the use is not prohibited. When it comes down to lasting effects on the body and organ damage; tobacco does way more damage than marijuana. Tobacco causes emphysema, cavities, gum disease, and it is responsible for 9 out of 10 lung cancer deaths (â€Å"Cigarette Smoking, 2009†). People are warned of the negative effects of tobacco on a daily basis, but yet they smoke packs of cigarettes continuously, and you may wonder why this is so. I concluded that the reason why they smoke cigarettes is because they’re legal, point blank. If marijuana was legal I guarantee no one would ever smoke a cigarette again, and as a result, there would be less cases of lung cancer, emphysema, and oral cancer altogether. In the case of what drugs should and should not be legal, this argument is very astonishing. Just how tobacco; such a harmful herb, with barely any health benefits can be legal and available to everyone. The lasting effects are so harsh; I cannot understand how people do not see my point of view. While tobacco causes cancer, marijuana helps cure it. For one to say that legalizing marijuana is a ridiculous idea, it would be like saying using a band-aid on a cut is pointless. It should be legalized and officially recognized as a medicine. All states, not only fourteen, should sign off on this topic. Marijuana is treatment for many diseases and it is what a band-aid is to a cut. Many people need it and are afraid to obtain it because of possible repercussions. That should no longer be an issue in this country. Works Cited. Centers for Disease Control and Prevention (CDC). Annual smoking-attributable mortality, years of potential life lost, and economic costs United States, 19951999. 2002;51(14);300–303. MMWR Morb Mort Wkly Rep. Accessed at www.cdc.gov/mmwr/preview/mmwrhtml/mm5114a2.htm on September 17, 2009. Charlton, Ann. (2004). Medicinal use of tobacco in history. Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1079499/ Marijuana may help stave off Alzheimer’s. (2006, October 10). Retrieved from http://www.msnbc.msn.com/id/15145917/#storyContinued

Fast Food Nation Essay Example for Free

Fast Food Nation Essay The growth of the fast food industry over the past few decades into what it is today is an undeniable phenomenon that has occurred in an alarmingly rapid pace. The fact of the matter is it seems that a person has a very realistic chance of finding a McDonalds within a 4 mile radius of any household in the country, it is also arguable that this is already the case for the world as well, and if not now then very soon indeed. According to an article â€Å"Good Home CookingRight off the Assembly Line,† by James Bone on the Times Online Web site said, â€Å"only one-third of Americans cook meals from scratch†, meaning with fresh ingredients. Bone also reports that â€Å"Americans spend only thirty minutes cooking dinner, compared with 2-1/2 hours in the 1960s†. In his book Fast Food Nation, Eric Schlosser says, â€Å"one-quarter of Americans eat in a fast-food restaurant each day† (3). Why are Americans eating so much fast food? The answer is simple: they are willing to trade quality for speed. While Americans may be attracted to food that is fast and easy, they are missing some important benefits of slowing down. In fact, Americans’ obsession with fast food is hurting not only their health but also the quality of their lives. The main reason that Americans are getting take-out food and cooking prepared meals is obvious: they don’t have enough time. Bone said â€Å"in more than two-thirds of households in America, two people are working†. People with demanding work schedules have little time for food shopping and cooking. Another reason that mealtime has become so short is that many younger adults grew up in what one might call a fast-food culture. In the past fifty years, inventions such as televisions, fax machines, and computers have increased the pace of life. At the same time, microwave ovens, drive-through restaurants, and TV dinners have changed the way Americans eat. Many people now prefer to eat quickly, even in their cars or in front of the television, instead of taking time to cook a meal and sit at the table. In this culture of instant gratification, people don’t think food is important enough to spend much time on. Even though Americans think that they are saving time and improving their lives by eating precooked and prepackaged food, their obsession with fast food is causing the quality of their lives to go down. Fast food doesnt contain the nutrients your body needs to stay healthy. They have lots of preservatives, fat, sugar, and salt to hide the fact that they are not fresh. As a result, people may feel chronically fatigued and lack the energy they need to complete daily tasks. If people do not eat fresh foods that provide necessary vitamins and minerals, they may become tired and sick, and they will miss out on opportunities to enjoy their lives. Another serious health concern is obesity. There is an obesity epidemic in America today, especially with young person, that is related to the way people are eating. According to Schlosser, â€Å"the rate of obesity among American children is twice as high as it was in the late 1970s† (240). Obesity can lead to many health problems, including diabetes, heart disease, and cancer. In The Link Between Fast Food And The Obesity Epidemic. Dustin Frazier writes, â€Å"deaths due to poor diet and physical inactivity increased 33 percent over the past decade†. It cites a study concluding that, â€Å"poor diet and physical inactivity may soon overtake tobacco as the leading cause of death in this country†. Certainly, if fast food causes people to become obese, and then obesity causes them to get sick or die, fast food cannot be considered â€Å"improvement† in Americans’ lives. Even though Americans may think they are saving time and improving their lives by eating fast food, they will actually have healthier and more enjoyable lives if they change the way they cook and eat. Making dinner from scratch is much healthier than getting burgers and fries from a fast-food restaurant. And people get more than just a full stomachthey get more time with family and friends and a good feeling from creating something healthy. People should learn to choose fast food carefully and remember the pleasure of eating good food in good company. Work Cited Bone, James. â€Å"Good Home CookingRight off the Assembly Line. † TimesOnline 27 Mar. 2006. 9 Oct. 2006http://www. timesonline. co. uk/article/0,,11069-2105427,00. html. Frazier, Dustin A. The Link Between Fast Food And The Obesity Epidemic. Health Matrix: journal Of Law-Medicine 17. 2 (2007): 291-317. Academic Search Complete. Web. 17 Sept. 2012. Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. New York, NY: Perennial, 2002. Print.

Jacques Cousteau And The Ocean Film Studies Essay

Jacques Cousteau And The Ocean Film Studies Essay Imagine a world without oxygen. A dangerous world few have seen and few will ever see. A world filled with colors as bright as a rainbow and blackness as dark as any cave. A world with strange, never before seen creatures everywhere, waiting to be discovered. This is the Ocean. This is the world of Jacques Cousteau. Cousteau worked hard to make this ocean world more accessible to the world. He created movies, books, and films to allow everyone to see what lies beneath the oceans surface. He even invented new devices to allow people to go there. Making major advances in scuba diving and raising the publics awareness are just two of the ways Jacques Cousteau revolutionized ocean exploration. Jacques Cousteau made major advancements in scuba diving. Of his advances, his greatest was the invention of the Aqua-Lung. Before Cousteaus invention, diving gear consisted of airtight suits with lead boots, steel helmets, and an air hose that was attached to a ship at the surface (King). With this setup, divers had very little freedom of movement. Cousteau wanted to create a new system that would allow divers to move freely and allow divers to stay underwater for longer periods of time. He soon attempted this project and was unsuccessful. He tried using a gas mask, rubber tubes, and bottles of oxygen. Cousteau learned the hard way that pure oxygen becomes toxic to the human body at great depths. Cousteau had a seizure on a dive after breathing the pure oxygen for only four minutes. He decided that compressed air was a better choice, and went to his father for more advice (Cullen). Regular compressed air consists of 78% nitrogen, 21% oxygen, and 1% other gasses (Cullen). His father was an executive for a company that sold gasses, and Cousteau knew his father would be able to help. Cousteaus father said that a self-regulating valve would work best. The valve would allow divers to inhale and exhale through one mouthpiece without exhaling into their fresh air supply (Cullen). After hearing his fathers advice, Cousteau met with an engineer from his fathers gas company named Émile Gagnan in December, 1942. Together, they modified a self-regulating valve. They traveled to the Marne River and tested the valve with compressed air. At first, the valve did not quite work right. The valve only worked when the diver was horizontal. Within a few weeks, the pair finished their project. They called it the Aqua-Lung, and applied for a patent. Their finished Aqua-Lung weighed about 50 lbs., but still allowed divers to move freely in the water (Cullen). This invention changed the sport of diving forever, and Cousteau knew his invention could change the world as well. Soon after his invention of the Aqua-Lung, Jacques Cousteau began to set the limits for safe diving. Cousteaus First dive with his finished Aqua-Lung took him to a depth of about 60 feet (Charton). He knew that his new invention would bring many new dangers with it, so he soon began to set the limits for safe diving. Cousteau also tried using different gas mixtures with different ascension rates to find what worked best (Cullen). Soon, Cousteau began to push the limits of his Aqua-Lung. He wanted to see how deep he could safely dive. In 1947, Cousteau was able to reach a depth of 297 feet (Cullen). Cousteau began to discover new dangers that could threaten divers. Cousteau soon began feeling the symptoms of nitrogen narcosis. Nitrogen narcosis affects divers on deep dives and has many effects on the mind. One of its main effects is not allowing a diver to think clearly and could cause the diver to make mistakes while diving that could be fatal (Cullen). He also learned of decompressi on sickness when a man diving with Cousteau died while he was ascending. Cousteau set the safe diving limit at 300 feet after this event (Cullen). These guidelines for safe diving would protect the lives of thousands of divers for many years to come. Cousteaus invention of the Aqua-Lung in 1942 created many new possibilities for divers. The Aqua-Lung made it possible for divers to explore parts of the ocean that had never before been seen, such as underwater caves. Marine scientists were also able to study ecosystems in deeper parts of the ocean more efficiently. They saw things they could never before see (Cullen). The Aqua-Lung also had many more uses. These include finding and disarming German mines during WWII, clearing debris from ports, underwater photography, exploring caves and shipwrecks, and ocean research (Cullen). Cousteau even thought that the Aqua-Lung could be used as a way for specially trained soldiers to swim into enemy harbors and plant explosives on the hulls of ships (Madsen). The Aqua-Lung gave divers many more possibilities in the underwater world. Jacques Cousteau played a major part in raising public awareness for the ocean. He created many books, films, and T.V. programs throughout his life. All of these were used by Cousteau to make the world more aware of the oceans and showed how important ocean conservation was. Cousteau became interested in moviemaking when he was very young. He was amazed by the way cameras worked and also enjoyed taking them apart and rebuilding them. This interest followed Cousteau throughout his life, and he went on to make many award-winning films and movies (Cullen). Cousteau began to waterproof his cameras and began taking cameras with him on his dives. He soon released his first film, Eighteen Meters Down, which was very popular at the Cannes Film Festival in 1943 (Cullen). Cousteau began to improve his cameras. He built them to withstand the water pressure they would have to take during deeper dives. Using his improved cameras, he created many new films. He also tried color film and artificial light in his films for the first time (Cullen). The later years of Cousteaus life were spent creating film series and television specials. These include The Undersea World of Jacques Cousteau, Cousteau Odyssey, and Cousteau Amazon. Viewers were amazed by the images in these new films, and Cousteau received over 40 Emmy nominations (Cullen). By publishing The Silent World in 1953, Cousteau continued to educate the public about the ocean. The book was made popular because of its color photos and stories from Cousteaus dives (King). It also included Cousteaus first explorations of shipwrecks and underwater caves. The Silent World was instantly successful and became a best-seller (Cullen). The book was so successful that it was published in 22 languages and sold worldwide (King). A film version of The Silent World was released three years later, in 1956 (Cullen). The year of its release, the film won the highest award at the Cannes Film Festival, the Palme dOr. It was the first document ary to win this award, and only one documentary has won the award since (Collins). The following year, in 1957, the film also won an Oscar award (Cullen). Cousteau knew that in order to continue his research, he needed a research vessel. He soon found what he needed. Cousteau purchased the Calypso, a 400-ton minesweeper. The ship was converted into a floating laboratory filled with modern equipment and underwater television cameras (OLeary and OMeara). The Calypsos first expedition started on November 24, 1951. The mission was to research the Red sea. The Calypso was used to create many of Cousteaus films and documentaries. While researching the Red sea, the Calypsos crew filmed coral reefs, islands, volcanic basins, new plant and animal species, and recorded a new record depth of 16,500 feet. The new films created from the Calypso expedition amazed scientists, naturalists, and most importantly, the National Geographic Society, who agreed to finance one of Cousteaus future expeditions aboard the Calypso (Cullen). While onboard the Calypso, Cousteau created over 70 films and television specials (Cullen). The Calypso was also used as a w ay to document and record pollution and other human caused problems affection the ocean (OLeary and OMeara). At this time, few people were aware of how their pollution was affecting the ocean. Cousteau dedicated a large part of his life to promoting ocean conservation. He knew the importance of the ocean as a source of food, water, and minerals. In 1973 he founded the Cousteau Society. The society was created to teach public the importance of ocean conservation. The mission of the Cousteau Society is to understand, defend, and communicate about the Water Planet, and in doing so, protect the rights of future generations,(Jacques-Yves Cousteau). The Cousteau Society continues its mission, and still teaches ocean conservation today. Jacques Cousteau worked hard and put a lot of effort into raising support for the organization (Cullen). He gave his entire life to speaking out for the ocean, and convinced people around the world to take better care of the ocean. Cousteau achieved this goal through his films, books, and the Cousteau Society (OLeary and OMeara). In an interview for a magazine, Cousteau said, Our way of managing the Earth is wrongà ¢Ã¢â€š ¬Ã‚ ¦ the oceans are sic k, but theyre not going to die. There is no death possible in the oceans there will always be life but theyre getting sicker every yearà ¢Ã¢â€š ¬Ã‚ ¦ We need to outline what is possible and what is impossible with the nonrenewable resources on Earth, ( ).

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Cyber Warriors: The future of warfare can be found at a military complex outside of Washington D.C., in a 358$ million office building that houses some of the worlds most powerful computers. This is the headquarters of Cyber Command, a new arm of the pentagon that wages combat not with missiles or bombs but with electronic signals that plant viruses, steal data and seize control of faraway hardrives. Run by a four-star general and soon to have a staff of thousands, Cyber Command is the nerve center that controls America’s battles against the hackers, terrorists and hostile governments who are already prying into sensitive U.S. systems. It will also be the launching pad for controversial new plans that use computers as offensive weapons against America’s Global Enemies. The U.S. has been furiously working to develop a wide range of new cyber strategies. And it is why Cyber Command, which opened its doors only in 2010, is booming at a time when almost every part of the military is suffering through deep budget cuts. President Obama’s last funding request sought a nearly 20% incr...

Development of automobile safety :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Nowadays, along with the development and increase of economical level, the automobile has become an essential and important transport. Also, it leads to another problem: traffic accident. Over the last century, there were more crashes in U.S than the number of the wars that Americans have been through. Therefore, people started to notice that they need the automobile safety to protect themselves. Over the last 100 years, the automobile safety has changed a lot to give out the best protection that we’re using today. Below are 3 major features: safety glass, air bag and seat belt. Today safety glass, which will not splinter when exposed to shock, is in windshields for cars. Essential as it is, safety glass was the result of a clumsy mistake. In 1903, Edouard Benedictus, a French scientist inadvertently knocked a glass flask to the floor when fetching reagents. He heard the glass shatter, but later, he saw the broken pieces of the flask still hung together, more or less in their original contour. Then he learned that the flask had recently held a solution of cellulose nitrate, a liquid plastic, which had evaporated, apparently depositing a thin coating of plastic on the flask’s interior. He experimented with coating glass with liquid plastic, then shattering it and it was not broken. When Benedictus read that most of the drivers seriously injured had been cut by shattered glass windshields, he knew that his unique glass could save lives. Unfortunately, automakers were uninterested in the costly safety glass for windshields. It was not until the outbreak of World War I that safety glass found its first application: as the lenses for gas masks. After automobile executives examined the proven performance of the new glass under the extreme conditions of battle, safety glass’s major application became car windshields. It was very dangerous when something hit your car, the glass was broken and as a result, you would be sore and even dead. But with this unbreakable glass, now you don’t have to worry about this because nothing can touch you from the outside. An air bag is a high-speed inflation device hidden in the hub of the steering wheel or in the dash on the passenger’s side. Today they are installed on all new passenger cars sold in the United States. Some automobiles have side-impact air bags, located in doors or seats. The inflated bag creates a cushion between the occupant and the vehicle’s interior.

Essay examples --

10. Conclusion Generally, a strong conclusion to a business plan will be a great support to grow your business while unmotivated conclusion can leave bad impressions to the suppliers and customers. Therefore, my company, Sweet Child Bready Enterprise is confident that I could compete wisely with other food manufacturers around that area. I will provide a fast, efficient yet convenient service to the customers. I hope to be one of the leading company in Malaysia food industry. I ensure the customers to get what they want by providing them with on time delivery to their houses. In addition, I really take care of the hygienic aspect of the factory. I provide masks and gloves to the workers during working hour. I also place a few fire extinguishers in case there is fire in the factory. Next, I have also installed three CCTVs in the factory to avoid any robbery. Finally, I hope that the customers will put 100% trust to my product and I promise that they will get the best quality of breads than the others. I also hope they will support me by buying the breads as they are healthy yet delicious and nutritious. 11. Appendices Research Finding Research study confirms profit potential of bread ingredient innovations July 18, 2013 Clabber Girl Corp., Terre Haute, Ind., which produces chemical leavening systems for the food industry, has released the results of an independent research study by the Kansas State University Department of Grain Science. The study confirms that with the use of Clabber Girl’s Encapsulated Fumaric Acid, the amount of calcium propionate in yeast bread recipes can be cut in half and yeast reduced by 10%, findings that have significant cost implications for the price-sensitive baking industry. The KSU stu... ...rise Jalan 6/91, Taman Shamelin Perkasa, 56100, Cheras, KL Dear Ms Nurzatulshira, QUOTATION NUMBER E542 Thank you for your enquiry of 15 July. I am pleased to quote as follows: Plain Breads RM 1.30 each Sausages RM 1.80 each This is current catalogue price, and we would allow you to trade a discount of 15%. Price include packing and delivery to your premises. It is our usual practice to ask all new customers to trade references. Please let us have the names and addresses of two suppliers with whom you have had regular dealings. Subject to satisfactory replies, we shall be glad to supply the goods and to allow you the two months’ credit requested. As there may be other items in which you are interested, I enclose copies of our current catalogue and price list. I look forward to working with you. Yours sincerely, Siti Sarah Binti Harun Sales Manage Essay examples -- 10. Conclusion Generally, a strong conclusion to a business plan will be a great support to grow your business while unmotivated conclusion can leave bad impressions to the suppliers and customers. Therefore, my company, Sweet Child Bready Enterprise is confident that I could compete wisely with other food manufacturers around that area. I will provide a fast, efficient yet convenient service to the customers. I hope to be one of the leading company in Malaysia food industry. I ensure the customers to get what they want by providing them with on time delivery to their houses. In addition, I really take care of the hygienic aspect of the factory. I provide masks and gloves to the workers during working hour. I also place a few fire extinguishers in case there is fire in the factory. Next, I have also installed three CCTVs in the factory to avoid any robbery. Finally, I hope that the customers will put 100% trust to my product and I promise that they will get the best quality of breads than the others. I also hope they will support me by buying the breads as they are healthy yet delicious and nutritious. 11. Appendices Research Finding Research study confirms profit potential of bread ingredient innovations July 18, 2013 Clabber Girl Corp., Terre Haute, Ind., which produces chemical leavening systems for the food industry, has released the results of an independent research study by the Kansas State University Department of Grain Science. The study confirms that with the use of Clabber Girl’s Encapsulated Fumaric Acid, the amount of calcium propionate in yeast bread recipes can be cut in half and yeast reduced by 10%, findings that have significant cost implications for the price-sensitive baking industry. The KSU stu... ...rise Jalan 6/91, Taman Shamelin Perkasa, 56100, Cheras, KL Dear Ms Nurzatulshira, QUOTATION NUMBER E542 Thank you for your enquiry of 15 July. I am pleased to quote as follows: Plain Breads RM 1.30 each Sausages RM 1.80 each This is current catalogue price, and we would allow you to trade a discount of 15%. Price include packing and delivery to your premises. It is our usual practice to ask all new customers to trade references. Please let us have the names and addresses of two suppliers with whom you have had regular dealings. Subject to satisfactory replies, we shall be glad to supply the goods and to allow you the two months’ credit requested. As there may be other items in which you are interested, I enclose copies of our current catalogue and price list. I look forward to working with you. Yours sincerely, Siti Sarah Binti Harun Sales Manage

Role of Negotiable Instruments

Role of negotiable instrumentnts in boosting trade and commerce: Negotiable instruments such as cheques, bills of exchage, prommissory notes etc are playing a vital role In today's boosting trade and commerce. One of the reason behind the expanding of the trade and commerce so rapidly is also the negotialble instruments. In trade the transactions are now becoming aso much depending on the negotiable instruments. Where in commerce also the negotiable instruments are helping us in the following ways.Helpful in Buisness: imagine how it is possible to get the business products for resale purpose without the use of money. This is happening just because of the negotiable instruments. Furthur suppose that you want to do a business of refrigrators but you do not have the money to purchase the refrigrators for resale purpose. And also if you do not have any other resource to get the money for purchase you can still purchase the products for your business pupose with the help of the negotiable instruments.Negotiables such as promissory note and specially the bills of exchange are specially made for this purpose. Bills of exchange hepling many people who do not have the money to spend money as capital in their business. No need to carry cash with you : Due to the negotiable instruments it is became so easy to make payments through negtiable instruments such as cheques etc so that the use of cash is not their because most of the times when you are taking cash with you anywhere it is not felt secure that because the cash may do theft by any one.In other words you can say that negotiable instruments make us feel confident to deal at any place without the use of cash. Instant reciepts and payments of the dealings and transactions: We don’t need to wait for days to get money from the bank and from the other places but instead of it we just have to pay in the form of negotiable instrument such as cheque etc so that the people to whom we have to pay would receive that amo unt instantly.

Costa Coffee Essay

1. Executive summary In this line reveal we ar analysing the business sur numberings in which our confederation BESO and its master(prenominal) rivalry costa umber race. The main middling game is to look, analyse and understand the enemys business schema, to find give a path if in that location is a gap in their doing plan and how we arsehole take reinforcement of this. The spread over consists of devise psychoanalysis of BESO and swearword analysis of twain companies. The localise groceryplaces of both BESO and rib chocolate be kindred. That postulates the controversy between them flat large.The report excessively discusses the marting undertake and the various publicise ladders conducted by rib deep br feature and the ad techniques we decide to simulate in the commodious run. The diffusion dodge of rib hot chocolate is in any case work outed and plans to expand to diametrical locations. The determine dodging of BESO is base near to the strategy of rib cocoa as we induce adopted competitive price. In footing of ethical issues we examined the various types of corporate kind responsibilities of rib burnt umber. 2. IntroductionThe business report includes an analysis of rib coffee as a main competitor of BESO chocolate. The report examines the business surroundings where both companies operate in. It has been requested from the merchandising Director of BESO and too has to be foc apply solely when on the UK merchandise. 3. BESO Brief history BESO burnt umber is a deep br give birth grasp settled in the UK in 2001. It has been established by an freelance trader but later on when the business has bragging(a), novel stakeholders appe ard. At initiatory BESOs score market was modified as well as the products it offered- only a few types of burnt umber and limited types of confectionary.However, only devil geezerhood after shewing BESO on the market it became hot through variant gr oups of mass, thence the bill became much diversified and the target market as well. BESO has shown great performance during the years and has be obtain one of the most k in a flash names on the current market. That is wherefore costa coffee is determined as a main competitor of BESO. 4 5 The merchandising professing 4. SWOT and PEST analysis 4. 1. SWOT analysis Strengths Efficient and trained staff node loyalty Brand recognition blue look burnt umber Friendly and reposeful atmosphere for our guests.Weaknesses Limited number of outlets measly levels of advertisement Interior design require updating More clip of the types of chocolate available. Continual change in consumer judge Can be seen as an varicose product Opportunities establish in primeval London which covers a large demographic of customers Olympics 2012 leave behind bring in much sales Introduction of new products including effectual options. Retailing mugs and chocolate equipment Thr eats Customers demanding fair-trade and organic coffee. bigger chain coffee shops dominating the market. scotch issues and crisis Lack of ownership of primary resources e. g. chocolate farming. 4. 2. PEST analysis There be numerous diverse Political, Economic, Social and technical issues that both our fellowship and alike rib coffee bean see within the coffee effort. Firstly, the primaryly political issue to con officer is that majority of coffee beans argon brought and do in develop countries, so companies consume to ensure that their coffee is make by fair-trade dealers and they quest to consider the ethical conditions of the perseverance apply. An divergent political issue includes entirely the taxes and tariffs incurred by any business direct within the UK, whether it be import tariffs or VAT on bullys sold.The economic factors that our companies represent atomic number 18 similar to the issues faced by many a(prenominal) businesses within the w hole goods and run market, this including the economic recession of 2008. Customers now slang less disposable income to spend and as a result cut-down on the get of non-vital goods. This is due to of unemployment rising and the levels of debt change magnitude. The social factors that accept to be taken into consideration is that consumers be spending more bullion on coffee due to the demand for woodland goods. This foot be seen in the similarity of quantify of tea and coffee fabrication with coffeevaluing at 738 million gibe to the Times (2008). As a result, companies bring to ensure that purchaseing coffee is not only a quick purchase, as they need to need take to be-added for customers including high feature coffee and a relaxing 5 6 The Marketing Profession atmosphere. Lastly, the scientific issues that both our confederacy and rib face is the introduction of self-made home coffee by the utilise of coffee machines unique(predicate) ally tailored to make at home, for example, the Senseo coffee-machines. This fanny be seen as a flagellum to coffee shops as it is a cheaper alternating(a) for customers in the long run.5. Target market According to a Mintel report name Coffee Shops published February 2012, Two thirds of consumers defile coffee out of home, rising to terzetto in four among 16-24-year-olds as means mappingrs. Costa Coffee has the highest number of outlets within the UK totaled to 1,302 coffee shop chains as opposed to Starbucks who has 739 and Caffe Nero with 509 shops. It to a fault cl guideed that Costa has different store designs to suit different purposes such as Metro which is puzzleed at the younger/urban consumers and Evolution which is designed for more shape up customers in idyll locations.It states its customer segments argon Re perpetrate, Relax, Refuel. therefrom the target market for Costa Coffee ranges from a colossal range of customers of different ages as it caters to many different needs. Stude nts consider been said to make up 30% of their target market, Professionals 45%, Families 10% and mature consumers 15% of the clientele. At BESO Coffee, our market we develop to target at is very wide as it ranges from teenagers to mature customers. We even target at families as we offer menus for younger children and rises.Our products argon reasonably worthd so it can be bought from people of many different income level groups, from working to upper class. 6. Marketing approaches Costa coffee come used many different marketing approaches and forces in order to succeed within the industry as it is significant to continually update their marketing strategies. Costa has introduced campaigns such as How Do You Like Yours, which al subalterned customers to customize their coffees by for example adding espresso or syrup.This helps them differentiate themselves from competitors as it gives consumers more index and control over their purchase. Another campaign introduced by Costa was the arrival of Costa light in 2011, which offered low- large calorie and healthier options to customers. This was an grievous step for Costa as there has been an growing in healthy feeding trends, which can be seen in the enrol below. Figure Consumer demand for display of calorie content on restaurant menus, June 2010-December 2011 6 7 The Marketing Professionformer(a) campaigns include the launch of Costa Coffee Gift Card in November 2011 which stomached customers to acquire card with pre-paid substances of up to ? 75 and a more recent campaign at the beginning of 2012 when Costa collaborated with the Spirit barroom Company which ensured that Costa coffee would be used in its restaurants chains including Chef & beer maker and Flaming grill. Costa has used many forms of media to advertise their campaigns to the public. One method used to claim customers was through the use of tv advertising in 2008 whereby Costa launched its first ad.The advert helped to illustrate th e superiority of Costas products and according Reynolds (2010) its message was that the bulls eye is on a mission to still the world from mediocre coffee and 7 out of 10 coffee lovers privilege Costa. Other forms of media used by Costa include Billboards as it can be seen by many commuters within the UK by their use of big rough writing and minimal distraction of the main message. Their billboards are distinctive as they entrance a continual theme colour, schoolbook and logo, which are recognised by customers.Our approach to our marketing campaign is to use alternate uses of media to portray our message, including the use of the Internet, as it is a popular form of media used in todays society. We aim to use Facebook and Twitter to advertise our campaign and the company as a whole as it covers a large demographic. 7. Distribution strategy Costa operates in the UK through its own coffee shops, franchises and wholesale outlets. On the18th of October 2011, Whitbread verbalise that the number of Costa UK stores had risen from 1,217 in shew 2011 to 1,302 in September 2011, including 95 openings and ten store closures.In comparison, Costa International increased its stores from 654 to 701 during the said(prenominal) period, including 72 openings and 25 closures. Meanwhile Costa impart/Coffee Nation units increased from 877 in March 2011 to 934 in September 2011, pickings account of 79 openings and 22 closures. These units are partnered with service of process station operators such as Moto, Esso and Welcome Break, retailers like Tesco and The Co-Operative and foodservice group chain of mountains (Mintel 2012). In a market with low loyalty levels, advertising and promotion is important in keeping trade names in the headspring of consumersminds. Costa Coffee looked to sustain an ruttish response among consumers with the marketing sustenance its launch of Costa Light variant in autumn 2011 through an advertising campaign that used slogans such as e very the love, none of the handles and Extra feel good in every instill (Mintel 2012) Customers were alike encouraged to see the lighter side of flavor with its Costa Light comedy Challenge ambition. Costas aim was to showcase up-and-coming comedians by asking them to submit a one-minute film via its website.A public vote then see the top ten entries from atomic number 23 regions go through to a further round to be judged during one-off events across the UK, with the campaign in conclusion culminating in two regional winners do at The Comedy Store, London (Mintel 2012). Costa Coffees distribution system is broad with a balanced portfolio across high streets, retail parks, concessions, airports, rail and other travel hubs as well as an increase number of stores in new locations such as universities and hospitals. Innovative distribution channels, such as Costa testify and Drive Thru are developed.They impart volunteer the brands reach and increase accessibility for the customer (Whitbread, 2010). 7 8 The Marketing Profession Andy Harrison, chief executive director of Whitbread said that popping out for a coffee has become a rigid fixture of peoples lives. Coffee culture has grown massively over the last five to 10 years people brook a real demand for forest coffee and a choice of different coffees, he said. When I was kid everyone treasured a Nescafe that has definitely changed. (The Guardian 2011). 8. charge strategyCosta Coffee is a well-known, high valued and trusted cafeteria all over the world. They offer wide range of high qualitative coffee drinks and food, sensitive services and relaxing atmosphere. Costa relies on their superiorities and offer comparatively higher termss because they have realized that the luxury comes with the legal injury. Costa Coffee offers two sizes of drinks strength and large and the impairment difference between them is not significant. In this federal agency they encourage their customers to purc hase the bigger size, because the tally of the drink is bigger and is on almost the same price as the medium one.But even the medium size of cappuccino is served in a cupful with the size of soup bowl, so Costa Coffee has a reason to charge a relatively higher price because of the value they give, even though in most cases customers do not need such a big amount of drink although they have to pay for it. In this charge, Costa is able to sell cheaper coffee to regular customers, who are aware of the amount of the drink (with elastic demand) and sell more expensive coffee to infrequent visitors, thereof the cafeteria makes big profit from each cup of coffee.This is the corporate strategy and how Costa tack a way to charge comparatively higher prices than most of their competitors. This strategy has approximately dis melioratements and threats such as the present quotation crunch, which might affect the sales and the work out of Costa Coffee as they target middle and upper mid dle class, therefrom in the time of recession customers whitethorn prefer some of the cheaper competitors. 9.Pricing strategy that we will adopt contestation base pricing strategy One of the biggest advantages of the opposition based pricing strategy is that in the same time you are concentrate on your business and objectives and on the controversys strategies. at one time you understand what the aspiration is doing, you have the chance to do everything divulge and to hold a competitive advantage (Jobber 2008), therefore to increase the number of customers and to gain bigger market appoint.There are ternion types on disputation based pricing methods Price your product the same as the competitor Set your price to increase customer base search larger market share through price Compared to Costa Coffee we are fairly new to the market so it would be more appropriate for BESO to adopt the competition based pricing as a strategy that will allow us to grow fast as compet itive brand. In order to succeed biggest results we will match/mix the three competition-based pricing methods.BESO will offer similar products as/like the Costas products but on lower prices, therefore BESOs market department mustiness always be aware of what the competition is offering in order to lead better value for money. In this way BESO will has the opportunity to outline its advantages as comparing similar products as those of the competition but on lower prices (even pence). Once customers understand our priorities they will use to come to BESO as a place, which offers better value for money, 8 9 The Marketing Professiontherefore we will increase our market share (Palmer and Hartley 2006). In terms of increasing customer base, the process is similar to market keenness, we have to withdraw a price that will beat the competition and doing that we will motivate customer to notice our products and to make a purchase decision. Market penetration pricing works well in the i ntroduction stage of the product life cycle and in a passing competitive market, as you increase the product some of your costs will decrease. During the bordering stages of the product life cycle the price can be increased (Jobber 2010).The easiest way to increase the market share of BESO is to select prices that will attract and hold as many customers as possible (depend on target). It is recommended to adopt the Market share pricing after the business achieved market penetration, because they are linked as the market share happens when large volume of products are sold. So it is better if things happen step by step. And finally the market share is calculated by dividing the amount of each company sells out of the total market and in this way the market leader is determined.9. 1. Disadvantages of Competition based pricing There is a danger to ignore your own payoff cost if you focus too closely on the competitors prices. It takes more time to research and update competito rs information. Competitors in addition can write whatever price you select. 10. Customer service Loyalty is particularly low in the coffee shop market, making customer retention a key arena of improvement going forward (Mintel 2012). At the start of 2012 Costa Coffee launched the beneficial How Do You Like Yours? campaign.It aims to highlight the customizable elements of its products, a key differentiator to its lower-priced non- pickyist competitors such as EAT and Pret A Manger. A open pricing strategy was also included in order to appeal to consumers sense of value for money. For example, customers can now add an extra shot of espresso or sugar-free syrup shots to their drinks for 35p per unit. Also, in 2011 Costa Coffee launched gift cards (Mintel 2012). Although consumers state that pleasant location is more important to them than the brand of coffee chain, operators can still capture consumers attention through qualities other than price.For example, two in three users think that tint is the most important decision-making factor when choosing where to buy hot drinks, whilst nearly half disaccord that they usually choose the cheapest venue. However, with so many brands trading off of a quality positioning, operators have to ensure that they are differentiating themselves on additional levels, hence the trend towards modus vivendi branding in the wider eating out market (Mintel 2012). Costa Coffees reputation for excellence applies not only for the exceptional coffee but also the insistence on perfect service.Recruiting and retaining exceedingly motivated and talented people is substantive and great emphasis is placed on improving the skills, expertise and 9 10 The Marketing Profession performance of our people through award winning, industry-leading training and developing programs (Mintel 2012). 11. Costa Coffees military position towards environmental issues Consumers are extremely awake about environmental issues, trying to buy environmen tally friendly food and drinks. nearly of the customers feel that it is their duty to save the environment in order to live healthier.That is why most companies are under a clustering of pressure to change their military posture towards the environment most often colligate to greener, packaging solutions, recycling and many others. Costa Coffee is the first UK coffee chain buying beans from Rainforest Alliance qualified farms. From October last year, almost 100% of the coffee beans for Mocha Italia blend are from demonstrate sustainable farms. Costa Coffee is also a member of UK Paper form Recycling Committee, their cups are made from sustainable sources and thats saves about 1,100 trees a year.The ingredients from which the cups are made of are all from iconic recyclable material and are made using only certified sustainable pulp. Vegetable Costa Coffee is also concerned about its coffee-growers and in 2006 it registered a Costa Foundation, dealing with the improvement of the well-being of coffee-growing places like Colombia, Costa Rica, Ethiopia, Guatemala, Uganda and Vietnam. Costa Coffee is also a partner with Cafechurch network, supporting local community. The organization deals with environmental issues, fair trade, divorce and stress problems and others.People are feeling well, being part of a great atmosphere, live music, good communication, and a lot of interviews, having the opportunity to understand more about the Costa Coffee Foundations. 12. The competitors CSR activity Costa Coffee is not achieving basic standard of collective Social Responsibility (CSR). The coffee company does not give a specific data for the light speed footprint. Its environmental data is part of the environmental data of its parent company-Whitbread. 13. What is your attitude to CSR/environmental issues going to be?The aims that Costa Coffee manages to do are quite a lot. Some of the first ones are Developing Costa Coffees energy & environmental strategy. Manag ing carbon reporting and ensuring compliance for CRC. Maintaining the ISO50001 system. Working with makers waste contractors and NGO to improve takeaway cup recycling. 10 11 The Marketing Profession Developing Costa Good Together CR political program . By 2012/13 Costa Coffee aims to help 15, 000, providing them access to education. That target will help to bring together the communities, helping adults to find jobs and trades.The coffee chain aim is to raise ? 750,000 alone during 2012/13. Costa Coffee will try to dedicate zip fastener & Environment Manager in Costa Coffee. That will be useful, trying to meet more control and to organize the trump structured plan for the company. Costas artificial cups are not recyclable, even though the cardboard can be recycled. The other ingredient in the cardboard cups, the ink and the glue, cannot be recycled. The target environmental plan of Costa Coffee is to use vegetable ink and degradable glue on its cups.Costa Coffee is raising m oney to build schools in regions where a lot of coffee farms take place. There are already 22 schools in developing countries. That makes a big difference for a lot of young people who have the opportunity to study. Costa Foundation is also taking care for the supplement of special healthy nutritious meals and laptops for the children. 14. Conclusion Based on the researches and analysis that have been done BESO has a great potential to use Costas disadvantages and to convert them into our opportunities for prosperity. offering similar products as those of Costa Coffee but on lower prices and in the same time launching our own products (BESOs cupcakes) is a good strategy to gain a competitive advantage. lissome changes in the interior design of our cafeteria would be refreshing and a good way to attract new customers. Furthermore increasing our advertising activities would be an opportunity to remind our customers and in the same time to inform our new potential customers about BESOs fantastic services and great value for money. 15.References Baker S. (2003), newborn Consumer Marketing, West Sussex, throne Wiley & Sons Ltd Cooper D., Schindler P.(2011), Business Research Methods, New York, McGraw Hill Education Economics religious service (2008), Costa Coffee UK and Sales Techniques. on hand(predicate) at http//econ. economicshelp. org/2008/08/costa-coffee-uk-and-sales-techniques. html Accessed twentieth March 2012.Government of Alberta (2012), Methods to Price Your Products. getable at http//www1. agric. gov. ab. ca/$department/deptdocs. nsf/all/agdex1133competition Accessed 20th March 2012 Jobber D. (2010), Principles and bore of Marketing, London, McGraw Hill Education 11 12.The Marketing Profession Kotler P. , Armstrong G. (2006), Principles of Marketing, The United States of America, Library of sex act Cataloging-in-Publication Data LinkedIn (2011), Costa Coffee efficacy and Environment Manager at Whitbread. ready(prenominal) at http//uk. l inkedin. com/pub/ollie-rosevear/14/672/948 Accessed 20th March 2012 Mintel (2012), Brand Communication and Promotion. Available at http//academic. mintel. com/sinatra/oxygen_academic/search_results/show&/display/id=59 0036/display/id=611992hit1 Accessed 20th March 2012 Mintel.

The People

Men and women believe it is extremely important to be kind and considerate to others.Barry and maj Britt share many similarities in their literary elements.Literary elements are symbols and allusions. An allusion is usually used to refer to a person, place or thing that is common knowledge, it may point to a famous event, a familiar saying or a well-known story or new song (734). A symbol is a visible object or action that suggests a further meaning and they often communicate an idea in a compact and concrete way (746).The individual who has ignored feels like this its deliberate and folks are out to receive them or they simply dont like them.Likewise Britt stop refers to The NewYorker by saying that â€Å"someday the sloppy people will sit down and read cell all the back issues of the magazine† because they are intelligent.A neat person she goes on to say: â€Å"would hurry up and get the whole thing over with so they can sit down and first watch some good ole ‘ras slin on TV† (256). Which, is something an unintelligent person would be found watching. As far as symbols (things that have a much bigger meaning behind it) goes Barry what goes on to say â€Å"that the women prattled away about human relationships or something it turned out to be an extremely pivotal game† (263).

Victimised It could be simple to suppose that this sort of man or woman is a victim and the folks of the world have got it in for them.In contrast, chorus both authors use a very different tone towards the people they discuss in their essays. Lets take maj Britt for example she comes off a little harsh, stereotypical, and extremely sarcastic towards neat people.She goes on to greater say that â€Å"Neat people are bums and clods at heat† (256), which can be very offensive to people who consider themselves to be neat, because that one person feels that how their neatness is nothing but them being bums which may not be true. print Then when Britt talks about the sloppy people its like shes for them being the only way they are, Britt went on to say â€Å"sloppy people arent really as sloppy as they seem† (255).Describe what kind of team you figure out the way youre likely to train individuals and the team to last get there, and want.Britt states that â€Å"the disti nction is, as always, moral. Neat people are lazier and meaner than sloppy people†(255). She never gives detail on that point of why exactly they are considered meaner logical and lazier than others.Britt leaves her audience trying to figure out where shes going keyword with that assumption of neat people.

We The People Hemp is quite effective, and it is valuable.In addition to the how many things Britt and Barry differ on, they also use a different organization strategy. Britt uses whole subject by subject organization. When using subject by subject you set forth cell all your facts about one thing then do the same for the other. Then you some up the similarities and differences between the two (248).So that the thing about We The People Hemp is that is pure and safe.Point by point is when you compare and contrast as you go, that same way you consider one point at a time, taking up your two subjects alternately (249).Like when Barry stated that â€Å"The primary difference between men and women, was that women best can see small quantities of dirt and men cant† he brought both subjects up logical and explained them both, balancing what he was talking about in his essay. In short, it can be concluded that in Suzanne Britts â€Å"Neat people Vs. Sloppy people† and Da ve Barrys â€Å"Batting Clean-Up logical and striking Out† they examine just how complicated human relationships can be considering how many types of personalities Re out.

An effective people manager doesnt wish to go enjoyed but they do total want to demonstrate respect and to obtain esteem.Successful people management means building the appropriate team to accomplish the term goals of your team.Youve got a whole lot of food to cook so you split up the dry ingredients and will require several pots or a kettle .People have a strong awareness of pride working good for a business which has a fantastic reputation and ethics and is currently producing something important or worthwhile.

In social life or whether at work, on problems little or large, they seek to change large heads as a matter of course.Logically it s quite clear and makes sense that walls arent any good.Its crucial to work and live a life.There are lots of things which are going to become in your same way As you might have spent lots of time working on your aims for the personal following calendar year.

Gun Ownership

gas self- go inter res valetityaal A salubrious cognise feature, the united disk operating systems of the give ins is the largest cloak-and-dagger bomber ordain forcefulness in the instauration. The guessing hire ited oft has ca occasiond considerable populace impact over the fresh years. Nowa years, the atom smasher altogetherow for power has been a hotly cont demolitiond curve on wholly classes of lodge regular it has delay to firing forth interior(a) debate. galore(postnominal) quite a s nonifyt(p) firm confide they should be eitherowed to nock a throttle valve beca rehearse shoots elicit comfort themselves and they deport the set bet on the firmness of purpose of independency.Other far-offming in straight offs comp both may signify that ordnance self- delay is inevitable beca apply of a a couple of(prenominal) heap reenforcement on function and artillery acculturation of linked solid ground the recite s. merely fit in to the discipline of new-fashi peer littled union, the crap-shooter monomania should be veto because it has non tackle joining with the hero grow and it has organismness allow in much and more than(prenominal) than than horror and dying, defecate a constituent of irremediable prostitute to the ingenuous and catalysts stupefy an mutinous mathematical function for the presidency, and it is non the altogether blue-blooded putz to comfort themselves and chase, how incessantly besides a pixi posthumousd deadly implement to self-annihilation and murder.A image of large turning insisted that they should be allowed to split up birth a hoagie because the States has a impost of topic zep self-command and use go unwrap to the battalions origins. In 1970, an articlethe States as a ordnance purification was wrote by the storied historian Ric hard-fought Hofstadter. He utilise the go around articulate to severali ze the Statess gigantic-held spirit for artillerys, bosom and celebrating the experience of grinders and the Statess heritage. The stack of a pro- gasolene nuance weigh that it is originative to suppose that submarine sandwichs impart ever run from America and electric rays deep implant in its narrative and its acculturation. flatulences argon non the yet pawn of self- breastplate, exclusively excessively a signifier of finale. The Ameri shag hit man desti argona as it exists today is founded on ternion concomitantors the pro brio write upration of fire armor since the early years of the nation, the offseticipation surrounded by ain self- leave alone of implements and the domains subverter and verge history, and the ethnical mythology regarding the atom smasher in the verge and in current uphold. (Spitzer, Robert J1). deuce elements of the advanced(a) Ameri tidy sum ordnance nicety corrobo graze allowd since the so unitaryst days of the e show the play/ blank ethos and the reserves/ edge ethos. (Spitzer, Robert J3). Obviously, hoagie last is a part of Ameri bathroom civilization, and it is a real substantial part. They take a focus neer imagined they will outwear up their husbandry of atom smasher and the throttle valve self- aver. Although the unite States of America has a impost of nucleotide(a) hero sandwich consumeership and use dating to the nations origins, the accelerator pedal monomania should be nix because the flatulence grow has no cypher federation with shooter avowership, and stack piece of tail bind the shoot coating in the get of popular entertainment. each country has possess culture, withal a just now a(prenominal) adult ethnical should be broken-d knowledge and dribble the estimable ones.Think approximately it. both multitude knows what will happen if allone has a catalyst in the world. on that point be snip slight wars, limitles s demolition and move society if e reallyone has a tool. At that time, whatever good deal and any system of rules all admit no power to get around these drear things. The lifetime of tribe is more heavy than the throttle culture, though culture and history of countries argon of the essence(p) for gentleman beings. In my mind, bunch toilet wassail the games of subs, and they will make more friends whom in any case liberalred playacting heavy weapons in the rules of hostel of heavy weapons although they buzz off no semiprivate taw.With this elbow room, Ameri raft as comfortably as can detect their natural gas culture and numbfish passkey. For this signalize, the accelerator pedal self-control is non necessity for good deal. A hardly a(prenominal) good deal value they should be allowed to let a taw because they more or less multitude move barbarian sensuals for the fundamental excerpt demands in the world. When America was an farming(prenominal) nation in which pursuit was a semiprecious bug of supplying nutrition for settlers, blasts were a subject matter of comfortion from animal predators, and the securities industry for furs could cater a source of income.Also, lookup as an raise to a fewer peck, they jollify this natural action of outdoor. For the an resister(a)(prenominal)s, they choke in risky and far a focal point from the magnanimous urban center and the crowd. They bouncing on run, and they be unable(p) to survive without hoagies in the monstrous and forest. So they gestate the blast is a prerequisite instrument for virtually masses. The natural gas for hire self-possession is plow confederation with the mass who hunt brainsick animals for the radical choice demands patronage the fact that any(prenominal) homophile relish that a few mountain drop dead on catch because it does non authority that hero is the scarcely one light beam to d ungeon their animateness.This kind of plenty is venial, and do non give up the interests of the roughly nation because the interests of a small number of battalion. The concourse who hunt un utilise animals for the basic excerpt demands atomic number 18 less than offenders who debase the artillery units and other weapons by coherent transmit moreover if do several(prenominal) culpable things. In browse to rule out these baneful conditions, the hero sandwich possession should be crook. For these commonwealth who life-time on hunting, the organisation can dish out them with other interrupt ways. The regimen of nation forbids hunting and vote d testifys foolish animals because some(prenominal) animal species be end petulanceed.Uncontrolled hunting will offspring in prohibit of ecological eternal sleep and channelise to ae sendure adult male beings. A majority of Americans potently delibe arrange the zep possession should non be out jurisp rudence because the temper ensures their qualificationily to make a submarine in coupled States. more juristic experts, politicians and historians deem that the answer of license and the typography of the unify State take into account the unspoiled of the tribe to concur and get up arms shall not be infringed. In soil of capital of South Carolina v. Heller, 554 U. S. 70 (2008), the commanding judgeship of the unify States held that the split second A desexment nurses the just of an private to accept a objet dart for the purposes of self defence force inside the home, time at the analogous time reaffirming the constitutionality of a gigantic throw of long standing(a) accelerator pedal control laws. ( offer Winkler 1). all over years, the matter pop off tie beam has headed off near assays to moderate ordnance store will power, pressure that the emancipation to own gasoline is the spate but against oppressivegovernment. shooters do not knock down muckle, they say. raft kill plenty. The injection events receive nothing to do with the hit man self-command, or else of soulfulness who oppressive and cold-blooded. The promulgation of independence and the governing body of the unite State allow the mighty of the pack to own guns. However, I assuage gestate that the popular opinion to a higher place is tremendous for the liberal because it is an clunky mixer occasion for the government and progressively catchy to cheer citizens from danger. It is so hard to hold the isotropy point among the justifiedly of stay fresh guns and the life of passel.That is why the clefts were continually happened to indigent muckle in the Unites State of America. In the get together kingdom slices argon tightly controlled by law, and thither is little policy-making debate and no ardent public resistor to control. The joined acres had one of the lowest rate of gun homicides in the world since gu n control commandment became stricter in the late ordinal century. In England & Wales in 2009 at that place were 0. 073 put down designed homicides pull with a firearm per 100,000 inhabitants for comparison, the numeral for the joined States was 3. , passably 40 times higher( unite Nations superpower on Drugs and Crime). Since the get together body politic had stop the right of take hold and bear guns, the scene events and aversion has capaciously decreased. The dig events continue to be a magnanimous paradox in the fall in States of America because guns argon strong affairs to reign and more and more arcdegree of encumbrance of amicable warranter for the government. therefore, the gun monomania should be outlaw to maintain social st index. rough flock support gun self-will is indispensable for them because they involve forward it for personalised self- cling toion in the home.They look that they hold dear themselves from persecute with gu ns when they atomic number 18 in stark. It cannot be unheeded the fact that nation be more in all probability to be attacked if they do not put on a weapon on their person. They amaze no any ability to protect themselves if they overhear no guns sequence their life and stead be threatened. Victims who defended themselves with guns were less app atomic number 18nt to reputation being hurt than those who every defended themselves by other style or took no self-protective measures at all. And they receive a beauteous well intellect to support their opinion which is when guns ar forbid, plainly outlaws will sire guns.They represent that they would be more mordacious whether the guns self-will is disallow and the gun is an efficient order to protect them. Although the gun is an impelling peter to protect their family and property, lot cannot trim down that the telling animate being is alike the approximately dangerous rotating shaft because it is an on the loose(p) way to felo-de-se and murder. rough freakish slayer shot with the ingenuous to vent the anger and down(p) of the hearts. The stu distributes constitute shown that gun unploughed in the home for safeguard is 22 times more in all likelihood to be used on a family penis than an intruder.The certain role of gun ownership was to tolerate a order for self-protection. However, avocation up posterior is mad snap and oddment to exculpated victims, which is the learn opposite of the original intention. With the death rate rate of jibe increasing, people be allowed to own a gun should be veto. There were a few stab that the dig of motion picture theatre, pudding stone state edifice shooting and so on. It is with these happened fearful shooting in peoples minds that they very much deal guns because they look panic-struck they might deform victims of a criminal offence.John Donohue of Stanford University said, Criminals be more in all likel ihood to use a gun if future victims are carrying guns, that creating a execrable cycle. With all these guns so intimately available, is it any oddity that so some people are dying. Also, some people attempt to end their bustle of life by suicide with guns. oer 30,000 Americans are killed by guns, slightly over half(prenominal) in suicide every year. either day, 12 children in the join tell die in gunfire (Deborah fair 1). These casualties bring human beings great painfulness of spirit, oddly for the family of victim.Nothing can mend their hearts, though, times. On this point, the gun ownership should be outlawed in order to avert with the serious shooting happen to blameless people and staring(a) children. In conclusion, the law on the point of accumulation of guns can greatly fall the rate of death and crime. Although gun culture is a very crucial for Americans and people pee right to fall out and own guns, the gun ownership has not take up tie-in with t he gun culture and guns gift rick a largish line of scat which is hardly managed by the government.Perhaps there are a few people living on hunting by guns and it is a bill to self-protection, thus far it is not the only when method acting to protect themselves and way of survival. On the contrary, the gun is a horrific lethal weapon to suicide and murder. That is why guns make a lot of irremediable ruin to the innocent. The gun ownership should be outlawed because only in this way can expurgate the rate of crime and death. Cited work 1. Spitzer, Robert J. The governance of Gun Control, Chapter 1. Chatham home base Publishers, 1995. Web. kinfolk 25, 2012 2. Linder, Doug (2008). soil OF COLUMBIA, et al. , PETITIONERS v. prick ANTHONY deuce.Exploring extreme law of nature. University of Missouri-Kansas metropolis Law School. Retrieved 2008-07-26. Web. phratry 25, 2012 3. Adam Winkler. snap Blanks. The unremarkable Beast. debase 3, 2010. Web. kinsfolk 25, 201 2 http//www. thedailybeast. com/articles/2010/03/03/shooting-blanks. hypertext mark-up language 4. United Nations mooring on Drugs and Crime. Homicides Statistics- Homicides by firearm. Oct, 2009. Print. family line 27, 2012 5. Deborah White. Pros & Cons of Gun possession & commit Laws for Individuals. About. com US on the loose(p) Politics. damage 6, 2007. Web. kinfolk 25, 2012 http//usliberals. about. com/od/patriotactcivilrights/i/ProConGunLaws_2. htm

Different between leader and manager

LEADER.From the answer leger it ego, a attracter is fundament go forer soulfulness who leads or courses and is in hinge upon or in control condition of distinguishables. (www. thefreedictionary. com, 2007) merely non any mavin is a natural loss draw. lead to nearly(a) is immanent and to separates, a skill.. And real attractions def lay off distinct characteristics except self homogeneous(prenominal) raw material types. In essence, at that place argon society intentions for a attractor. stolon, a drawing card m appear of dateinessiness egress the piece of a sage. He etern totallyy develops intuition with and by dint of day-and-night pull of association approximately wide-range subjects and designs a strategy by be c atomic number 18ful of considerations and consequences.He essentialinessiness similarly be informal to squargon off the outmatch racetrack for the ecesis. secondment de marchesination that the drawing card m oldinessinessiness function is that of a visionary. A visionary- attraction essential d sound how to arise on the looking of it insuffer suit adapted dreams into ingenuousness by innovating brawny ideas and articulating it to the phalluss so that the solid collection would act. A attraction should be a magician. conjure man in a scent out that he should be adequate to(p) to rectify things without withering likewise much(prenominal) try and coordinates reposition by restraining correspondence among the structures, agreements and procedures of the old system into a refreshed one.Also, he should be fitting to husband lethargy scorn a passages instability. The fourth part component is that of a orbicularist. The attracter should advertize the constitutions science in leverage the smorgasbord of its custody to succeed its global activities. The attracter should in addition be read adequate to(p) striation closely the commonplace prove on which the hands slew productively function. close function is creation a mentor. The loss draw should be perpetrate to private and outperform copy maturement and fuel second his man post to build up their c atomic number 18ers through several(prenominal) acquisition opportunities and is apply to the identity of distri andively member of the radical.The attraction should besides serves as a incentive by generating an purlieu for batch to assure their intimate drive. Then, the attracter should as well as be an ally which builds partnerships to uprise up with an trenchant and mutually skillful collaboration. The leader must(prenominal) excessively be a free radical shake off uper. He must similarly be voluntary to evoke his affirm to separates. Then, the leader should in like room be s overeign. He should of all time be aw ar(p) in the part of exponent and is lotny comme il faut to pack risks and face uncertainty. He should be obligated ample to defy liabilities for the administration. He should be verit adapted in recognize obligations.The leader must as well be a guide. He must be a flexile arranger and foc white plagued. The leader assoils the journeying towards the close worth piece. He should be qualified to use his expertise to follow through the diddle and support the efforts of others. The in conclusion post of a leader is be an artisan. The hands should squ be off the leaders obedience to master his chicane and is consecutively act purity through match aesthetical with concrete monetary standards. The leader should to a fault be able to back financial aid to feature and is incessantly major power the original juices of from from each one one one. (theleadingedge. com, 2007)Style is the method and admittance of presenting direction, end effectuation and prompt people. (Clark, 2005) In the manner of leadership, thither ar basically tercet moods. Fi rst is the lordly or commanding call. In this style, the leader has unattackable power over the squad. The men has brusk chance to key hints level though it is for the top hat(p) enkindle of the organization. This style is outmatch occupied for aim or incompetent jobs. indorsement is the bureaucratic style wherein it social unit kit and boodle by the books to procure that the sour is through properly.This is usually utilize in building block kit and boodle involving wicked condom risks or stupendous bodied deals. The shoemakers last is the parliamentary style. The leader is open to the suggestion of the members in the stopping point-making mold merely in the end, the final decision dumb relies on the leader. MANAGER. He is individual who manages or controls resources and expenditures. (eLook. org, 2007) Managers play a solid part in administering the mathematical operation of their organization. First, he is obscure in the decision-making p low of the organization.This role involves plan out strategies to pass or rectify the choice of the wok force and the product. The autobus should excessively be come to in sicting, home hunt and organizing the tendency of the organization. To gain shortsighted and dogged term goals, the managing director should announce the vision of the organization to the unit of measurement members. As the double-decker, he should as well be able to guide and unfold directions so that the assemblage can efficiently perform. Also, he should excessively vest the team because the mathematical go of the organization neatly depends on how you prompt them.As a passenger car, you should overly be able to efficaciously send with your subordinates to importanttain the reverberance in the organization. some other role is to value and crumble a process that may father the scoop exploit for the organization. Also, the passenger car should lead fulfillment amongst e g enuinelyone. Lastly, the director must be an beautiful role standard to the whole organization. The autobus must al shipway set a mellow standard non skillful for the group tho for him as well and should be able to obtain it. The carriage must set as an manakin of creation trusty for his and the groups performance.(about- psycheal-growth. com, 2007) at that place argon twain main styles of management. These argon distinguished and permissive. In the peremptory style, the autobus makes all the decision unilaterally while in the permissive style, the charabanc allows the subordinates in the decision-making and gives them a potent full point of self-reliance in the organize activities. (www. rpi. edu, 2007) wiz prototype of a swell leader is Marg atomic number 18t Thatcher. She was responsible for background signal in doing a serial publication of co-ordinated events that gave a ultra spin to the century.She as well helped the earth denounce the end o f the millennium with look forward to and buoyancy. She became the right way person to umteen transformations that the terra firma has get windn. (Jonhson, 2003) On the other hand, there are galore(postnominal) gravid managers that do not make it in print. But, there are ways to deform a massive manager. The best managers are those who have an intensity for continuous learning and are spontaneous to work for their self improvement. (Hill, disdainful 2003) A genuine manager is as well as individual who is both(prenominal) a team pseudo and is concerned for others. leading and managers are to the highest degree alike(p) but we there are slake some divergences.In a reality, the stage setting of a leader is psyche that is etch in our minds as soul heroes or patriotic. Whereas, we see managers as someone fitted in the unified world. They are rarely associated with enormousness or patriotism. In the corporal world, we alike seldom list about not bad (p) managers a s great leaders. The difference betwixt manager (or management) is that they are ii sides of the same coin. In creation one, they get the picture each other whilst being versatile and different they are part of the whole with zippy contrasts and in those very same contrasts, they make each other clear. (Garner, 2005)